7 Tips to increase website conversions

Every day, we put a lot of effort into growing website traffic, through Optimização para Motores de Pesquisa (SEO), Networking, Social Media Management or of E-mail marketing, between others. However, many visitors leave before you can even say “Hello”.

What if there was a better way to speak to each visitor, differently, based on their arrival link, behavior or even interests? This way you could show the right message to the right user and increase website conversions.

This has been our thinking and line of action when we develop and implement solutions for our clients, so we leave you with a sample of the tactics you can use to increase conversions on the Website.

1. Ask anyone who visits you to “Like” your Facebook page before they leave

New visitors tend to leave early, so you can try to get them to come back later before they leave. This way, you will have a good chance of reaching them in the future.

2. Offer a discount coupon on their first purchase to new visitors

Let's talk about a great way to turn traffic into customers before they flee. For example, you can also offer discounts to visitors who are about to abandon their shopping carts, as a bonus.

3. Ask returning visitors to receive email updates

Return visits are the most valuable. These visitors are seven times more likely to give you their email address and up to ten times more likely to share it with their acquaintances.

4. Ask visitors from social media to share your content

Visits that come from social media are up to twice as likely to be shared as other visits. This way you can continue to spread the word about your website on social media.

5. Show a special call to action button based on your interests

When your message resonates, we will double your website conversion rates. Do you like football? This approach is a hat trick!

6. Roll out the welcome mat for incoming visitors from other websites

Visits received through referrals on websites can constitute a very interesting and continuous source of leads and business opportunities. Welcome them or consider offering them a special offer or coupon to double conversions.

7. Personalize the message on your website for those arriving through campaigns

If you are developing email campaigns or online advertising (pay per click), you can show a personalized message, based on the campaign name or medium. And here, to increase website conversions, the sky is the only limit – up to thirty times more conversions.