Convince your boss to bet on social media

All the reports on the subject have demonstrated that very few CEOs are active in redes sociais. Although the vast majority of CEOs are charismatic and have life experience worth sharing, very few have an online presence worth sharing.

 

Knowing that online presence is essential for any brand and/or professional, how should you convince them to join the network? Here are eight pieces of advice:

Face the fears

CEOs, Presidents or senior managers often have a certain fear regarding redes sociais. If you're lucky, they have their private accounts and have some understanding of the various forms of communication.

Despite your experience, you must inform them about the benefits and risks of using this type of communication professionally. Find and show them accounts from other CEOs. Encourage everyone to follow these online presences and show them how they can help an organization. It's easier to overcome a fear when someone else is paving the way.

Explain the importance of personality

Teach your superiors how important it is to add a certain amount of personality to your online image. They must feel comfortable showing some emotions or other reactions publicly for this to work. If they do not agree to take sides on issues that are relevant to the company, then this may not be the mode of communication to adopt.

Find the best way out

Even if you have already found the best resource for your organization, this does not mean that this is a standard solution for CEOs. Discuss your CEO's goals, agenda commitments, support networks, approval processes and personal interests. Some fit perfectly into the brief nature of Twitter, while others prefer a blog to explain your points of view. If your CEO prefers photos of their work, then they should consider Tumblr or Instagram.

Train and explain

As soon as you reach an agreement on which social network to use, you should both commit to training. Take some time for tutorials behind closed doors so you can protect some egos. Provide draft posts for review until they feel comfortable sharing them publicly. Remember that training in redes sociais it must be constant learning.

Develop unique points of view

Some CEOs may think they have nothing new to share. Impress them and show them that it’s not just about providing a little more information about your character, it’s also about reinforcing your organization’s brand. Your CEO has a unique view of the organization and can and should provide information that can help you achieve objectives related to transparency.

Get your hands dirty

As redes sociais They are the perfect opportunity to blur the image of a CEO behind a desk, bogged down in bureaucracy. When leaving the office for work, it is important to take photographs and collect information for future publications so that, above all, it is ensured that everything published demonstrates the growing connection between the organization's leader and its mission and supporters.

Highlight the 24/7 nature of redes sociais

Your CEO must be available to answer questions from the public and participate in dialogues. If you're writing for your CEO, he or she should be prepared to approve posts day or night.

Forget the legal department

Unless legal review of all your publications is part of your redes sociais, trust your CEO as much as he trusts you. The development of the processes should determine the level of review that will be necessary. If you write based on discussions, then a brief review with your CEO will be appropriate.