How to run Promotions on Facebook?

O perfil da sua marca no Facebook está configurado, e você está preparado para chegar às massas. Amigos, família e clientes leais já "gostaram" do que tem para oferecer no Facebook. Agora é tempo de abraçar o elemento social desta plataforma na esperança de ver os seus números aumentarem. E agora?

It's probably all about numbers for you and you're looking to grow your fan base online. redes sociais. Perhaps you want to gather information from potential new customers to approach from time to time. A growing number of companies, large and small, are adopting campaigns focused exclusively on Facebook to achieve these goals.

Are Facebook promotions suitable for your business?

By understanding and defining your campaign objective, you can better decide which Facebook promotion is right for you. Three basic tips to help you understand what’s best for you:

Facebook sweepstakes: These types of Facebook promotions are seen across all industries. Easy to execute and with low barriers to entry, Facebook Sweepstakes are very successful if your main performance indicator is collecting email addresses. Facebook sweepstakes are cheap and easy to organize, but it is important to bear in mind that all this ease has been associated with poor customer engagement and a true understanding of whose emails they now have.

Dica: If you're looking to reach a wider audience, promote your sweepstakes on Twitter (via hashtag) and social bookmarking sites (with the sweepstakes tag).

Facebook Offers

Frequentemente das promoções no Facebook mais partilhadas com os amigos e família, as Ofertas no Facebook normalmente pedem aos utilizadores para "gostar" de uma página ou para fazer outra qualquer acção para receber um cupão ou uma oferta especifica dentro do Facebook. Isto pode variar desde um desconto (em percentagem) num artigo especifico da sua loja ou portes grátis, por exemplo.

Dica: Do you want the deal to be shared far and wide, in turn increasing your brand recognition and website traffic? Make the offer appealing so that users feel like they are helping their friends by sharing. The better your business, the more easily it will go viral.

Facebook Contests

Typically, these Facebook promotions include a higher barrier to entry and therefore more information you can gather from participants and a better prize. Facebook contests may include comments according to advance instructions, or photo submissions and video responses. This type of interaction usually asks for more information than the typical name and email. The benefit? Truly interested participants, resulting in potential sales, which becomes a much greater investment in your brand.

Dica: Go a step further and invest in the processing of the data collected. Studying this information can prove to be excellent market research, and can even help you (a lot!) to define targets when creating your Facebook ads.

Ao perguntar a si mesmo o que gostaria de receber das promoções no Facebook e, ao executar uma campanha direccionada, vai rapidamente criar uma base sólida de "gostos" e leads de e-mail, resultando em evangelizadores da sua marca que ficarão entusiasmados partilhar as suas promoções e comprar os seus produtos.